Unite por Argentina (Unite for Argentina)

Institutional Documentary – Year: 2010
Role: Still Photographer

 

Unite por Argentina was a documentary project commissioned by the brand Puma in the context of the 2010 FIFA World Cup in South Africa. A team of six media professionals —including a journalist, a photographer, filmmakers, and producers— traveled over 5,000 kilometers across Argentina by road over the course of one month.

The journey began in Buenos Aires and headed north to the border between the provinces of Catamarca and Santiago del Estero. From there, the team continued southward, passing through Santa Fe and crossing the vast desert plains of La Pampa, eventually reaching a small fishing village named Camarones at the southernmost tip of the continent, before returning to Buenos Aires.

Throughout this journey, each team member documented the authenticity and passion of Argentina’s rural towns from their own professional perspective.​

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Client: Puma. Agency: DDB Argentina.